Cash cow…

On my early morning walk around the neighbourhood, I pass by this fitness shop and there is a sign that irritates the hell out of me. “Fit to Wed.” It’s advertising services to get a woman into shape on her wedding day. Now call me crazy but if you’re in love and getting married how does your weight or fitness matter? For better or worse? And what about the groom? Why isn’t the advertising aimed at him? Fit to wed? Cashing in on people’s fears and insecurities more like it.

Amarinda Jones
Penn Halligan
www.amarindajones.com
www.amarindajones.blogspot.com
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